As one of the most significant gatherings of the rubber industry, Rubber Eurasia Fair is preparing to open its doors for the 12th time on April 15–18, 2026, at the TÜYAP Fair and Congress Center. Combining TÜYAP’s international exhibition expertise and robust organizational infrastructure with the sectoral knowledge of the Rubber Association, the fair goes beyond being just a commercial event — transforming into a truly strategic platform for trade and collaboration.
At TÜYAP, our goal in positioning the fair is to establish a regional hub that brings together the rubber and related industries ecosystem, guides the sector, and supports its development. From raw materials to machinery and production technologies, from testing equipment to final products, the entire value chain of the industry will be represented under one roof. Thanks to this comprehensive structure, the fair will provide a strong business environment where new collaborations are formed, and export and investment opportunities are explored.
Istanbul: From Regional Hub to Global Attraction Point
Turkey’s strategic location at the crossroads of Europe, the Middle East, North Africa, and Asia, combined with its strong production infrastructure and logistical advantages, positions Istanbul as a key center for international industrial fairs. In the post-pandemic era and amid global visa challenges, Istanbul stands out as an alternative and powerful commercial meeting point. The increasing number of international exhibitors and visitors at the Rubber Eurasia Fair each year is a clear indicator of this potential.
Through TÜYAP’s international office network, overseas representatives, and partnerships, qualified procurement delegations from various regions are brought to the fair. With targeted promotional activities in key markets, the regional influence of Rubber Eurasia Fair continues to expand on a global scale.
Focus: Qualified Exhibitors and Targeted Visitors
The primary objective of Rubber Eurasia Fair is to generate tangible and measurable commercial benefits for its participants. In this direction, the profiles of exhibitors and visitors are carefully analyzed based on sector, product group, purchasing authority, and investment plans. From digital marketing campaigns to personalized invitation programs, from buyer-oriented content to special matchmaking activities, every process is carried out through a targeted strategy. This ensures that the time spent at the fair is efficient, results-driven, and rich in business potential.
Sustainability and Innovation at the Core of the Future Vision
Rubber Eurasia Fair not only addresses today’s business needs but also focuses on the future of the industry. Key themes such as the European Green Deal, regulations, recycling, eco-friendly raw materials, energy efficiency, and digitalization play a major role in the event’s content framework.
Throughout the fair, recyclable materials, energy-saving production technologies, automation solutions, and R&D-driven innovations will be showcased. Conferences and panels will discuss the sector’s transformation journey, emerging opportunities, and future roadmaps. In doing so, the fair will offer a comprehensive platform that supports knowledge sharing and sustainable growth.
Continuous Development and Expanding Influence
Feedback from exhibitors and visitors forms the foundation of the fair’s development strategy. Surveys conducted during and after the event, one-on-one interviews, and detailed analysis reports guide every stage of the process — from hall planning to content design, and from target market studies to marketing strategies. The goal is to build on each edition’s success and sustainably enhance the fair’s overall impact.
In the upcoming period, the main objectives include expanding the exhibition space and international visibility, and broadening sector-specific content and experience areas. With conferences focused on rubber technologies, live production and process demonstrations, and special sections on innovation and recycling, the fair aims to become not only a showcase platform but also a center for experience and knowledge exchange.
Additionally, decision-makers from industries with high rubber usage — such as automotive, defense, white goods, construction, medical, and energy — are planned to be brought to the fair through exclusive programs. With its strong industry communication strategy and international promotional activities, the sustainable growth of Rubber Eurasia Fair will continue to be supported.
Rubber Eurasia Fair 2026 is not merely an event that brings the industry together; it is preparing to open its doors in April in Istanbul with the vision of becoming a driving force that shapes the industry’s future.